best hearing aid

The Best of the Best in Hearing Aids

We rely on the five senses to learn about the world around us and effectively communicate with those in it. When diminished or lost, it becomes difficult to function without any one of those senses. 

The World Health Organization estimates that 5% of the world’s population suffers from some degree of hearing loss – that’s 360 million people. Of that staggering number, 3.5 million of them are Australians. The Hearing Care Industry Association estimates that 1 in 6 Australians suffer from hearing loss and they expect that number to rise to 1 in 4 by 2050.

If you’re one of the many affected by hearing loss you’re probably also looking for ways to overcome it or diminish the effect is has on daily life. Thankfully, modern science and technology assist us in regaining partial use of those lost senses, especially when it comes to hearing. The most common form of assistance is the use of a hearing aid. However, with so many types and brands on the market, how do you know which ones are best?

We’ve compiled a list of the most reputable hearing aid companies and types of devices on the market.

Most Reputable Hearing Aid Brands


  1. Oticon – Started in Denmark by a man whose wife suffered from hearing loss, Oticon boasts over 100 years in the industry. They are best known for creating the world’s first hearing aid. Their guiding mantra is “people first” and they focus on personalised fit hearing aids for each wearer.
  2. Phonak – Founded in Zurich and in business for 70 years, they are most well-known for their work in hearing aids for children. Their goal is to help people “live without limits and communicate with confidence”.
  3. Widex – This Denmark Company started in 1956 and is family owned. They are well-known for advanced technology in hearing aid devices, such as computer modelling and laser designed custom ear pieces. They are also the first to offer a fully digital in-the-ear device.
  4. Siemens/Signia – Originally founded in 1913 as Siemens, the company has changed hands and is now known under the Signia logo. Despite this change, they are highly rated in their industry, well-known for speech identification and background noise reduction. They are also one of the first companies to integrate Bluetooth technology into their devices.


Most Reputable Hearing Aid Brands


Beyond brands, it is important to note that different types of hearing aid devices exist. These include:

  • RIC/RITE – Receiver in the Canal/Ear
  • BTE – Behind the Ear
  • CIC – Completely in the Canal
  • ITC – In the Canal
  • ITE- In the Ear


To know which brands and types are best for you, it is important for an audiologist to assess you. They can tailor their recommendations to your type and degree of hearing loss. Things to consider when purchasing hearing aids include: trial periods, longevity of use, cost and suitability to your lifestyle. There are many places, both in-clinic and online, that sell hearing aids. It is best to choose a place that will offer independent advice (not aligned to hearing aid manufacturer) and help you compare features, costs, and inclusions, such as fitting and aftercare appointments as well as warranties and supplies.


The Hearing Care Shop of Australia prides itself on offering top quality hearing aid devices as well as cost comparison services and advice from our in-house audiologist. If you have questions or need assistance in your search for the best hearing aid, please contact us. We are happy to help meet the unique needs of every customer.